Prism Features

Prism technology was built to guarantee a positive user experience, as well as to increase publishers’ monetization revenue. Cutting edge Prism features, such as Swipe, Infinite Scroll, Related Articles and Progressive Web App, all have the following characteristics:

Reducing the bounce rate

Increasing page depth (Pages/Session) and overall time spent on site by users

Improving user engagement

Ensuring content recirculation

Increase in impressions and, therefore, ad revenues

Swipe and Swipe Prompts

Swipe is a feature that allows users to access the next article in Prism by swiping to the right. It is also possible to return to the previous article by swiping to the left.

Swipe Prompts is a feature that, in addition to the Swipe, adds a swipe hint that nudges users to swipe more frequently ('Swipe to read more').

Both swipe functions improve user experience and usability of the site. By increasing user engagement and content recirculation, swipe features lead to better monetization results.

Technical details

Prism version

  • Prism Mobile

Next article algorithm
The algorithm for the next article can be added according to custom settings (article category, publication date, etc.)

No swipe zone
To avoid accidental clicks, swipe features are disabled in the space where ads are placed.

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Infinite Scroll

Infinite scroll is a technique that loads content continuously as the user scrolls down the page, eliminating the need for pagination. Infinite scroll leads to a higher page depth (Pages/Session) and overall time spent on site, while the bounce rate decreases proportionally.

Technical details

Prism version

  • Prism Mobile
  • Prism AMP

Number of articles
By default, there are 4 extra articles in the infinite scroll, however, the number can be set individually for each site.

Next article algorithm
The algorithm for the next article can be added according to custom settings (article category, publication date, etc.)

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Technical details

Prism version

  • Prism Mobile
  • Prism AMP

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Progressive Web App

Progressive Web App (PWA) is a technology that allows mobile web pages to be enriched with typical app features. This significantly improves user experience and increases reader loyalty. Monetization results may increase as a result of improved user experience.

Technical details

Prism version

  • Prism Mobile
Key features

Offline access

A user can download some pages of the site and view them offline without Internet access. Articles are cached either when they are visited or when the download cloud button in the burger menu is clicked.

IMPORTANT: Ads, images, swipe and infinite scroll are not available in offline mode. Only text, fonts and styles are loaded and displayed.

Quick access from home screen (available only for Android devices)

Users can add the site to the home screen of their mobile devices for quick access without opening a browser.

Push notifications*

A pop-up message can be sent to your readers to promptly advise them about a newly published content.

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