How to measure viewability in the Clickio Platform for Publishers?
Overall site viewability, as well as individual ad unit viewability, can be measured in the Clickio Platform for Publishers.
Site Viewability
Site viewability is calculated as the average viewability of all ad units added to the site.
To measure the overall viewability of your site, follow the instructions below.
1. Sign in to your Clickio account and go to the Reports tab and select By Sites.
2. From the dropdown menu, make sure to include Viewability to be depicted on the graph.
3. Click on the Viewability metric to be only displayed on the graph.
You can also measure site viewability split by device.
4. Click on the Add + button in Report by.
5. Select Device.
Ad Unit Viewability
As soon as the viewability of ad units on your sites falls below 30%, you will receive a notification in the Clickio Platform for Publishers.
To measure the viewability of a single ad unit, follow the instructions below.
1. Sign in to your Clickio account and go to the Reports tab and select By Ad Unit.
2. Scroll down to the metric table to visualize the viewability of a single ad unit.
You can also measure single ad unit viewability split by device.
3. Click on the Add + button in Report by.
4. Select Device.
