User Identifier Status Report

User Identifier Status is a pre-made default report that shows a breakdown of monetization results by user privacy settings.

When to use it?
  • To evaluate the impact on ad revenue of the General Data Protection Regulation (GDPR) and other similar regulations.
How to use it?

1. Go to the Data Insights tab and click on User Identifier Status. Apply relevant filters, and choose the monetization metrics you are interested in.

2. Analyze how evenly revenues are distributed across different user statuses.

Possible values include: