Countries is a pre-made default report that shows a breakdown of monetization results by country. This report will be especially useful for sites with wide geo coverage.
When to use it?
- To identify countries with the highest Page RPM in order to evaluate the opportunity for increasing traffic from these regions (website promotion, social media, etc.)
- To add country-specific localized content for the regions with the highest Page RPM.
How to use it?
Go to the Data Insights tab and click on Countries. Apply relevant filters, and choose metrics you are interested in.
How to identify countries with the highest Page RPM?
1. Include Page RPM (among other metrics) in the Metrics menu. Click Apply.
2. In the report table, sort by Page RPM in descending order. The countries with the highest page RPM will indicate the audience with the highest ad revenue.