Devices is a pre-made default report that shows a breakdown of monetization results by device categories.
When to use it?
- To evaluate how evenly advertising revenue is distributed across devices.
How to use it?
Go to the Data Insights tab and click on Devices. Apply relevant filters, and choose metrics you are interested in.
How to identify the distribution of advertising revenue by device?
1. Include traffic and earning related metrics in absolute terms (such as for example, Page Views and Earnings) and relative terms (such as, for example, Page Views (% of Total) and Earnings (% of Total)) in the Metrics menu. Click Apply.
2. Analyse the table report comparing absolute and relative metrics. In need of help, contact your Clickio Account Manager to drive more detailed and robust conclusions.