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Additional Metadata: Schema.org

Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).

Dimension: Author

Article or web page author name.

Example: JSON-LD
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Title of a News Article",
  "author": [{
    "@type": "Person",
    "name": "Jane Doe",
    "url": "http://example.com/profile/janedoe123"
  },{
    "@type": "Person",
    "name": "John Doe",
    "url": "http://example.com/profile/johndoe123"
  }]
}
</script>
<script type="application/ld+json">
{
   "@context": "https://schema.org",
   "@type": "Article",
   "url": "http://www.bbc.com/news/world-us-canada-39324587",
   "datePublished":"2017-03-20T20:30:54+00:00",
   "author": "George Bush"
}
</script>
<script type="application/ld+json">
{
   "@context": "https://schema.org",
   "@type": "Article",
   "url": "http://www.bbc.com/news/world-us-canada-39324587",
   "datePublished":"2017-03-20T20:30:54+00:00",
   "author": {
            "@type": "Person",
             "name": "George Bush"
        }
}
</script>
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "George Bush"
}
</script>

 

Example: Microdata
<div itemscope itemtype="http://schema.org/Article">
	<h1 itemprop="name">Article title</h1>
  <div itemprop="articleBody">
    Lorem ipsum dolor sit amet...
  </div>
  <div itemprop="author" itemtype="http://schema.org/Person" class="author">
    <a href="member-page.html" itemprop="url">
      <span itemprop="name">George Bush</span>            
    </a>
  </div>
</div>

Dimension: Category

Category/section of the article or web page (only first category in list will be collected):

Example: JSON-LD
<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "BlogPosting",
  "name": "Apple announces iPhone SE",
  "headline": "Apple phone headline",
  "articleSection": [
    "Category 1",
    "Category 2"
  ]
}
</script>
Example: Microdata
<div itemscope itemtype="http://schema.org/Article">
	<meta itemprop="articleSection" content="Category 1">
	<h1 itemprop="name">Article title</h1>
  	<div itemprop="articleBody">
    	Lorem ipsum dolor sit amet...
  	</div>
</div>

Dimension: Published Date

Article or web page publication date.

Example: JSON-LD
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Title of a News Article",
  "datePublished": "2015-02-05T08:00:00+08:00",
  "dateModified": "2015-02-05T09:20:00+08:00"
}
</script>
Example: Microdata
<div itemscope itemtype="https://schema.org/Article">
	<span itemprop="name">How to Tie a Reef Knot</span>
  	by <span itemprop="author">John Doe</span>
    <span itemprop="datePublished">2015-02-05T08:00:00+08:00</span>
</div>

Dimension: Word Count

The number of words in the text of the Article.

Example: JSON-LD
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Title of a News Article",
  "wordCount": "1024"
}
</script>
Example: Microdata
<div itemscope itemtype="https://schema.org/Article">
	<span itemprop="name">How to Tie a Reef Knot</span>
  	by <span itemprop="author">John Doe</span>
    <span itemprop="wordCount">1024</span>
</div>
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