Additional Metadata: Schema.org
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).
Dimension: Author
Article or web page author name.
Example: JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Title of a News Article",
"author": [{
"@type": "Person",
"name": "Jane Doe",
"url": "http://example.com/profile/janedoe123"
},{
"@type": "Person",
"name": "John Doe",
"url": "http://example.com/profile/johndoe123"
}]
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"url": "http://www.bbc.com/news/world-us-canada-39324587",
"datePublished":"2017-03-20T20:30:54+00:00",
"author": "George Bush"
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"url": "http://www.bbc.com/news/world-us-canada-39324587",
"datePublished":"2017-03-20T20:30:54+00:00",
"author": {
"@type": "Person",
"name": "George Bush"
}
}
</script>
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person",
"name": "George Bush"
}
</script>
Example: Microdata
<div itemscope itemtype="http://schema.org/Article">
<h1 itemprop="name">Article title</h1>
<div itemprop="articleBody">
Lorem ipsum dolor sit amet...
</div>
<div itemprop="author" itemtype="http://schema.org/Person" class="author">
<a href="member-page.html" itemprop="url">
<span itemprop="name">George Bush</span>
</a>
</div>
</div>
Dimension: Category
Category/section of the article or web page (only first category in list will be collected):
Example: JSON-LD
<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "BlogPosting",
"name": "Apple announces iPhone SE",
"headline": "Apple phone headline",
"articleSection": [
"Category 1",
"Category 2"
]
}
</script>
Example: Microdata
<div itemscope itemtype="http://schema.org/Article">
<meta itemprop="articleSection" content="Category 1">
<h1 itemprop="name">Article title</h1>
<div itemprop="articleBody">
Lorem ipsum dolor sit amet...
</div>
</div>
Dimension: Published Date
Article or web page publication date.
Example: JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Title of a News Article",
"datePublished": "2015-02-05T08:00:00+08:00",
"dateModified": "2015-02-05T09:20:00+08:00"
}
</script>
Example: Microdata
<div itemscope itemtype="https://schema.org/Article">
<span itemprop="name">How to Tie a Reef Knot</span>
by <span itemprop="author">John Doe</span>
<span itemprop="datePublished">2015-02-05T08:00:00+08:00</span>
</div>
Dimension: Word Count
The number of words in the text of the Article.
Example: JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Title of a News Article",
"wordCount": "1024"
}
</script>
Example: Microdata
<div itemscope itemtype="https://schema.org/Article">
<span itemprop="name">How to Tie a Reef Knot</span>
by <span itemprop="author">John Doe</span>
<span itemprop="wordCount">1024</span>
</div>