Built-in Paywall: Stopping ads for Subscribers

Clickio Consent CMP automatically stops Clickio and directly-implemented Google ads (AdSense, Ad Manager) from being shown personalized ads to users who subscribed via Built-in Paywall and rejected personalized advertising. The CMP also passes the rejection signal via the TCF v2.2 API.

However, tags which do now wait for TCF v2.2 signals or which show ads and/or process personalized information despite receiving the Reject decision, need to be modified in order to stop them from being executed for paid subscribers.

Pausing Tags Until User Choice Is Made and Stopping Execution for Paid Subscribers

The following implementation will pause the tag and prevent it from being executed for users who subscribed via the Built-in Paywall.

1. Modify the script type to text/clickiocmp.
2. Ensure the script has the async attribute.
3. Add data-clickio-cmp-paywall-subscribed="0" to execute only for non-subscribers.

Modification Example:

Original tag:

<script type="text/javascript">
	[[CODE]]
</script>

Modified tag:

<script async type="text/clickiocmp" data-clickio-cmp-paywall-subscribed="0">
	[[CODE]]
</script>