Multiple Customer Management (MCM) with Clickio
What is MCM?
Multiple Customer Management (MCM) is a feature within Ad Manager 360 that enables ad networks (referred to as "Parent") to connect with their publishing partners (referred to as "Child") for effective inventory management while ensuring compliance with policies. There are two types of MCM relationships:
1. Manage Account: This type allows ad networks to directly manage the publisher's inventory from their Ad Manager account.
2. Manage Inventory: This type gives ad network partners access only to the inventory that the publisher has specifically delegated to them.
As a Publisher Partner (Child), you can select only one type of delegation when your ad inventory is managed by Ad Networks (Parent).
Manage Account
With Manage Account delegation:
- Ad networks have direct access to all of the child publisher's inventory settings.
- A publisher can have only one ad network partner managing their inventory with this type.
Manage Inventory
With Manage Inventory delegation:
- Ad network partners have access only to the inventory specifically delegated to them by the publisher.
- Inventory settings are managed within the ad network account.
- Publishers can delegate inventory to multiple ad network partners, with a maximum of 15 parents.
Main Differences between Manage Account and Manage Inventory
Feature | Manage Account | Manage Inventory |
Inventory Access | Direct access to all Child inventory | Access to only delegated Child inventory |
Maximum Parent Partners | Up to 1 Parent | Up to 15 Parents |
Ad Manager Account Access | Parent has access to the Child account | Parent does not have access to the Child account |
Tag Implementation | Child Ad Manager tags | Parent Ad Manager tags, including Child identifier |
Payments | Payments made to Child | Payments made to Parent |
For more detailed information and guidance, please refer to the Google Ad Manager Help article on Multiple Customer Management.