Access to Clickio Google Ad Manager for Direct Advertising Campaigns Management
To efficiently manage direct advertising campaigns through Clickio Google Ad Manager, follow the instructions below:
Access Request:
1. Contact Clickio Account Manager: Reach out to your Clickio Account Manager and request access to Clickio Google Ad Manager.
2. Accept Invitation: Once Clickio grants you access, you will receive an Invitation to Share a Google Ad Manager Account from Google Ad Manager (admanager-noreply@google.com). Click on the provided link to confirm access to the Clickio (ALZ Software Ltd 45470634) Google Ad Manager account.
Available Permissions:
Delivery Tab Permissions: Access to the Delivery tab provides the necessary permissions to create and manage direct ad campaigns. Within the Delivery tab, you can:
- Create, start, stop and manage orders in Delivery > Orders.
- Create, start, stop and manage line items in Delivery > Line items.
- Upload and manage creatives in Delivery > Creatives.
Important Considerations for Order Creation:
- Naming Convention: Name your order using the format "%site domain% (%ad campaign name%)". For example: Clickio.com (Lloyds Bank).
- Advertiser Selection: Select or add the appropriate advertiser for the campaign. Example: Lloyds Bank.
- Label and Custom Field: Assign the "Direct campaign" label and select publisher_direct_campaign is On in the custom field. These steps help in organizing and managing direct campaigns effectively.
Targeting Options:
- Inventory Targeting: It is mandatory to select a list of ad units managed by Clickio on your site in the Line Item targeting.
-
Custom Targeting:
-
Utilize key-values for custom targeting, including smart_position, unit_type, and unit_position, as recommended.
-
Additionally, target based on geography, device category, browser, operating system, browser language, etc.
-
Monitoring Direct Advertising Campaigns: