How to Implement Clickio Tags in Google Ad Manager?

To implement Clickio tags in Google Ad Manager, follow these step-by-step instructions:

Step 1: Create a New Order and Line Item

1. Create New Order: Navigate to Delivery > Line items > New order.

2. General Settings:

  • Provide necessary data in the General settings.
  • Click "Add Line Item" to proceed.

3. Delivery Settings: Ensure the following fields are correctly filled:

  • Line item type: Network (12)
  • Start time: Immediately
  • End time: Unlimited
  • Goal: 100%

 
Option 1: Clickio Manages All Non-Direct Inventory
  • AdSense Monetization Enabled: Set the Value CPM to a high value (e.g., £100) to prioritize Clickio over AdSense.
  • AdSense Monetization Disabled: Instead of setting a high Value CPM, disable AdSense monetization. Navigate to Inventory > Ad units, uncheck "Maximize revenue of unsold inventory with AdSense", and Save.

Option 2: Clickio Competes on Price
  • Set the Rate to the actual CPM value.
  • Adjust the Goal parameter to specify the percentage of impressions the line item should fill.
Step 2: Add Creatives to the Line Item

1. Add Third-Party Creatives: Create a new Third-Party creative for each Clickio ad placement.

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2. Copy Ad Unit Tags: Obtain ad unit tags (Header code and Body code) from the Clickio Publisher Platform.

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3. Paste Ad Unit Tags: Paste the ad unit tags into the Code snippet field in Google Ad Manager.

4. Disable Serve into a SafeFrame: Ensure the Serve into a SafeFrame option is disabled to prevent reporting discrepancies.

    The notification “Sorry, we don't recognize this tag” appears as Google Ad Manager doesn’t recognize Clickio JavaScript code. The notification is not critical and can be ignored.

    Step 3: Add Clickio as Ad Partner Technology

    1. Navigate to Privacy and Messaging Tab: Go to Settings of the GDPR section.

    2. Check Creatives for Consent: Click "Add URLs" in the Check creatives for consent section.

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    3. Add Clickio URL: Add "clickiocdn.com" as a URL in the Ad partner URL field.

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    4. Click "Done" and then "Save".

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    Congratulations! Clickio tags have been successfully implemented in Google Ad Manager. Ad serving will start within 15-30 minutes.

    Assistance with Implementation
    • Contact Clickio Support: If you need further assistance or information, contact your Clickio account manager or email Clickio Support at support@clickio.com.
    • Grant Clickio Access: For efficient troubleshooting, grant Clickio access to your Google Ad Manager account following the provided instructions.
    • Notify Account Manager: After granting access, notify your Clickio account manager.

    • Deactivate Clickio User: Once implementation is successful, deactivate the Clickio user by changing the status from Active to Inactive.