Google Analytics (Universal) Reports for Site Moderation

After the registration in the Clickio platform, every site undergoes several check-ups, among which traffic verification. Monthly traffic is verified using independent services such as Alexa, SimilarWeb, ComScore. In case of the impossibility of such verification, publishers must grant access to Google Analytics. Alternatively, publishers can provide Google Analytics reports for the last 6 months, attesting traffic volume, its structure, and sources.

Below are detailed instructions on which Google Analytics reports are needed (all four of them) and how to create them.

For all Google Analytics reports, please make sure your site identification is present.

1. Traffic Overview Report

3. Be sure to select the Month to be displayed on the graph.

4. In the date period, include the current month and 6 full previous months.

5. Be sure to include the language distribution in the report.

2. Traffic Sources Report

3. Be sure to include the current month and at least 3 full previous months.

3. Distribution of Direct Traffic by Countries

3. Choose Channels.

4. Be sure to include the current month and at least 3 full previous months.

5. In the Default Channel Grouping, choose Direct.

6. Click on Secondary dimension, and type Country in the search tab.

7. Click on the Country dimension to add it to the report.

4. Referral Traffic (Top 10)

3. Go to the Referral section.

4. Be sure to include the current month and at least 3 full previous months.

How to save Google Analytics reports?

There are two ways publishers can save generated Google Analytics reports and ultimately share them with Clickio.

Take screenshots. Before sharing Google Analytics reports with Clickio, make sure the screenshots contain all the information required.
Create a PDF file. To share a PDF of your reports, click Export in the right corner of the panel and select PDF.