Clickio Prism

Clickio Prism Overview

What is Clickio Prism?

Clickio Prism transforms any content site into a super-fast, app-like mobile version. It does not require any additional development. Any publisher can upgrade to the world-class, modern mobile experience, without the need to invest additional resources.

What are the main benefits of Clickio Prism?

The main benefits of using Clickio Prism include:

Super-fast site loading

Higher engagement, session depth and time on site

Better SEO, more traffic

Accelerated Mobile Pages (AMP)

Progressive Web App (PWA)

Premium monetization solutions, all-inclusive

Unified analytics

One-click integrations

360-degree assistance and support

Prism versions

Prism is an all-in-one solution for mobile websites. Available Prism versions include:

We recommend activating both Prism Mobile and Prism AMP for publishers, who want to improve their site performance on mobile devices for a better browsing experience and a boost in ranking on Google search. It is also possible to activate Prism Mobile or Prism AMP separately.

What are the prerequisites for using Clickio Prism?

Clickio Prism works with any content site, that has a consistent content structure (e.g. most pages are designed similarly, or can be grouped into several template categories).

Examples of sites that can be transformed to Prism: blogs, news sites, reference sites, etc.

Examples of sites that cannot be transformed to Prism: e-commerce, forums, job ads sites, real estate ads sites, flash games sites, download sites, sites with content generated by users, etc.

Publishers who don’t want to spend development resources upgrading and maintaining their website can greatly benefit from Clickio Prism solution.

 

Clickio Prism AMP Overview

What is Clickio Prism AMP?

Clickio Prism AMP is a technology that transforms any content site into a super-fast mobile AMP version. It does not require any additional development.

What are the main benefits of Clickio Prism AMP over standard AMP?

Optimized ad layouts

Empowered by the technology of artificial intelligence and machine learning, Clickio's algorithm constantly A/B tests ad layouts to optimize the monetization performance. 

Full demand stack

With Clickio Prism AMP publishers get access to the most premium demand partners in the market via the best performing channels such as Google Ad Manager, Open Bidding, and server-side Header Bidding.

Infinite scroll 

Clickio Prism AMP includes an infinite scrolling technique that continuously loads content as the user scrolls down the page, eliminating the need for pagination. Thanks to the infinite scroll feature, user experience is improved, which increases advertiting revenue.

Core Web Vitals (CWV) compliance

Clickio Prism AMP is designed with ongoing validation of CWV metrics, which are essential for reaching high rankings in Google search.

Possibility to add native ads

Native ads can be easily implemented in Clickio Prism AMP to help publishers monetize their inventory by placing a widget (mostly) at the end of an article that shows recommendations for sponsored content as well as recirculates the publisher's own content.

Continuous technical support

With Clickio Prism AMP, a team of technical specialists constantly monitors and fixes AMP validation issues.

 

Prism Features

Prism technology was built to guarantee a positive user experience, as well as to increase publishers’ monetization revenue. Cutting edge Prism features, such as Swipe, Infinite Scroll, Related Articles and Progressive Web App, all have the following characteristics:

Reducing the bounce rate

Increasing page depth (Pages/Session) and overall time spent on site by users

Improving user engagement

Ensuring content recirculation

Increase in impressions and, therefore, ad revenues

Swipe and Swipe Prompts

Swipe is a feature that allows users to access the next article in Prism by swiping to the right. It is also possible to return to the previous article by swiping to the left.

Swipe Prompts is a feature that, in addition to the Swipe, adds a swipe hint that nudges users to swipe more frequently ('Swipe to read more').

Both swipe functions improve user experience and usability of the site. By increasing user engagement and content recirculation, swipe features lead to better monetization results.

Technical details

Prism version

Next article algorithm
The algorithm for the next article can be added according to custom settings (article category, publication date, etc.)

No swipe zone
To avoid accidental clicks, swipe features are disabled in the space where ads are placed.