Clickio Prism

Clickio Prism Overview

What is Clickio Prism?

Clickio Prism transforms any content site into a super-fast, app-like mobile version. It does not require any additional development. Any publisher can upgrade to the world-class, modern mobile experience, without the need to invest additional resources.

What are the main benefits of Clickio Prism?

The main benefits of using Clickio Prism include:

Super-fast site loading

  • Google PageSpeed score of 80-95 compared to 10-30 average for most sites.
  • The content displayed in less than 1s (3G benchmark), compared to the 3-5s average.
  • AMP is used as the core technology for the regular mobile web version, ensuring maximum performance.

Higher engagement, session depth and time on site

  • Clean, modern design.
  • Smooth interactions.
  • Instant swipe between articles.
  • Related articles. AI-powered content recommendations and positioning.

Better SEO, more traffic

  • Since July 2018, Google takes site speed into account when ranking results on mobile devices.
  • Excellent Lighthouse SEO check results.

Accelerated Mobile Pages (AMP)

  • Activate AMP pages to receive extra traffic from Google News and Chrome suggestions.

Progressive Web App (PWA)*

  • One-click install to the home screen without going through the Google Play Store (Android).
  • Content accessible offline (all platforms).

Premium monetization solutions, all-inclusive

  • AI-optimized ad layout that increases revenues while eliminating extra ad impressions.
  • Access to the premium demand using Open Bidding and Prebid.

Unified analytics

  • Prism combines data from Google Analytics, PageSpeed Insights, Ad Manager, other demand sources, and from its own analytics engine. 
  • A holistic view on user experience, site speed, and monetization with the user and session-level metrics (such as Session RPM).

One-click integrations

360-degree assistance and support

  • Personal account manager.
  • Full technical support during the transformation process.
  • Maintenance management and customer support.

*Currently under development, will be available soon

Prism versions

Prism is an all-in-one solution for mobile websites. Available Prism versions include:

  • Prism Mobile;
  • Prism AMP.

We recommend activating both Prism Mobile and Prism AMP for publishers, who want to improve their site performance on mobile devices for a better browsing experience and a boost in ranking on Google search. It is also possible to activate Prism Mobile or Prism AMP separately.

What are the prerequisites for using Clickio Prism?

Clickio Prism works with any content site, that has a consistent content structure (e.g. most pages are designed similarly, or can be grouped into several template categories).

Examples of sites that can be transformed to Prism: blogs, news sites, reference sites, etc.

Examples of sites that cannot be transformed to Prism: e-commerce, forums, job ads sites, real estate ads sites, flash games sites, download sites, sites with content generated by users, etc.

Publishers who don’t want to spend development resources upgrading and maintaining their website can greatly benefit from Clickio Prism solution.

 

Access Privileges Checklist

To make the Prism transformation process smooth and easy, we will ask you to grant us access. Our technical experts will use it to configure and launch Prism, set up unified analytics, monitor and optimize the performance and check any changes in SEO etc. The access and information in your account will be always kept strictly confidential.

Some of the accesses are optional, and, alternatively, you can carry out all the necessary actions by yourself according to our instructions. 

We recommend providing full access to the Clickio team for publishers, who want to save time and effort.

Access

Prism Mobile

Prism

AMP

Why is it needed?

Access is granted Access is denied

Google Analytics

Required

Required

  • Unified reporting with metrics on user experience, site speed, and monetization
  • A/B testing Prism vs Original version (Prism Mobile only)

Once you provided access to your GA and created a custom dimension for Prism in GA, our data analysts will activate a Prism Dashboard in your Clickio account.

Prism Dashboard will not be available in your Clickio account, and it will be harder to evaluate Prism performance.

WordPress* 

Optional

Optional

  • Install, activate, and configure Clickio Prism plugin for WP
  • Set up caching for Prism

Clickio team will install, activate, and configure Clickio Prism plugin for WP, as well as manage all other necessary caching settings.

Alternatively, you can install, activate, and configure Clickio Prism plugin for WP by yourself. We will also provide additional instructions on how to set up your caching for Prism.

Google AdSense**

Optional

Not required

 

  • Integrate selected AdSense positions in Prism
  • Unified analytics to consolidate revenue streams with session-level metrics

Clickio team will transfer AdSense tags to Prism directly from your AdSense account. 

Google AdSense data will be included in the Prism Dashboard in your Clickio account, provided that these requirements are met.

You will have to send your AdSense tags to Clickio with the precise description of their position. 

AdSense data will not be included in the calculation of session-level metrics.

Google Search Console

Optional

Required

 

 

  • Control AMP pages validation
  • Monitor SEO improvements

Clickio team will check AMP pages validation process, and constantly monitor SEO improvements.

You will be responsible for monitoring and reporting any AMP validation or SEO issues to your Clickio manager. Clickio tech experts will support you in solving all eventual problems.

DNS hosting

account

Optional

Optional

When Prism is ready to go live, Clickio team will make all the necessary changes to DNS settings to activate Clickio CDN and launch Prism on your site.

To launch Prism on your site, you will need to make changes to the DNS settings according to the detailed instructions provided by our technical specialists.

(*) Only for publishers using WordPress. (**) Only if AdSense is used in the competition

Clickio Prism Plugin for WordPress

Download plugin

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  • Version: 1.1.18.2
  • Last Updated: August 13, 2020

Description

Clickio Prism plugin is a part of Prism technology. It should be installed to activate Prism.

  • The plugin allows Prism servers to import content in a structured way.
  • Prism can be turned on and off instantly from the WordPress admin panel.
  • Prism pages can be delivered to the end-user directly from the publisher’s servers or Clickio CDN.
  • Clickio Prism plugin supports WordPress Multisite.

Technical requirements

  • Requires WordPress Version: 5.0 or higher
  • Requires PHP Version: 7.0.0 or higher

How to install and activate Clickio Prism plugin for WordPress?

1. Download the .zip file with the latest version of Clickio Prism plugin for WordPress here.

2. Log in to your WordPress admin panel http://yoursite.com/wp-admin/.

3. Go to Plugins > Add New and click Upload Plugin.

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4. Click on the button Choose File, specify the path to the downloaded .zip file and click Install Now.

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5. After installation, click Activate Plugin.

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How to update Clickio Prism plugin for WordPress?

1. Download the .zip file with the latest version of Clickio Prism plugin for WordPress here.

2. Log in to your WordPress admin panel http://yoursite.com/wp-admin/.

3. Go to Plugins > Installed Plugins, select the previous version of the Clickio Prism plugin and click Deactivate.

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4. Go to Plugins > Add New and click Upload Plugin.

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5. Click on the button Choose File, specify the path to the downloaded .zip file and click Install Now.

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6. After installation, click Activate Plugin.

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How to deactivate Clickio Prism plugin for WordPress?

1. Go to Plugins > Installed Plugins.

2. Select Clickio Prism plugin and click Deactivate.

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External Advertising Tags on Clickio Prism

Advertising on Clickio Prism

Site monetization is one of the main Clickio’s specializations. With Prism monetization of your site becomes even more effective: advertising is constantly optimized with dynamic ad placement and advanced A/B testing. Ad formats and positions are determined using sophisticated algorithms designed to maximize your ad revenue and performance. 

Clickio collaborates with the most premium display demand partners via Google Ad Manager, Open Bidding, Header Bidding, as well as with top native, video, in-image advertising providers. However, we understand that you may have your own direct partnerships and need to include them in Clickio Prism. It is also possible to integrate external advertising tags to ensure continuous ad revenue from direct ads campaigns. 

How external advertising tags may affect the Clickio Prism version?

When external advertising tags are integrated into Clickio Prism, the following issues may arise:

  • Differences in the final implementation. Ad codes on the Clickio Prism version may not work exactly as they do on the original site.
  • Differences in ad placement. Due to changes in site layout, ad placements on the Prism version may be slightly different from the original position.  
  • External ads are excluded in Prism reporting. There will be no data on external ad providers in the Prism Dashboard.

How to integrate external advertising tags in Prism?

All external advertising tags should be tested for compatibility with Prism. The process of ad tag validation requires at least 2-7 working days, so make sure to provide them in advance. 

To implement external ad tags correctly, we kindly ask you to copy, fill in, and send us back this form.

Info required

Comment

URL Example 

Please provide an example URL, where the ad tag can be currently found.

External Ad Tags

Insert HTML or JavaScript ad code.

Use one row for one tag.

Prism version 

Select the Prism version.

Ad Provider

Select an ad provider. If it is not present in the list, specify the provider in the Additional comment. 

Ad Type

Select the type of ad unit.  If it is not present in the list, specify ad type in the Additional comment. 

Ad Location

Select the location of the ad unit. If it is not present in the list, specify ad location in the Additional comment. 

Ad Placement

Select the ad placement of the ad unit. If it is not present in the list, specify ad placement in the Additional comment. 

Ad Size

Specify the size of the ad unit. If it is not present in the list, specify ad size in the Additional comment. 

Is it a direct campaign? 

Specify whether the ad campaign is sold directly.

Does this ad have geo-targeting?

Specify whether the ad has any geo-targeting settings.

Is the ad asynchronous?

Specify if the ad is loaded asynchronously.

For any additional explanations and assistance, please contact your Clickio manager. 

 

Clickio Prism Mobile Integration Types

Clickio Prism Mobile Integration Types

Clickio Prism Mobile Integration Types Overview

Prism technology imports content from the original site, transforms it, and delivers Prism pages to the end user. The integration process is different for WordPress sites and sites using other CMS solutions. There are two possible integration types for Prism Mobile:

Features

WP Plugin+Clickio CDN

Clickio CDN

Supported CMS

WordPress

any or none

Content import

WP Plugin

parsing

Content delivery

DNS-redirect

DNS-redirect

Site speed

high

high

Reliability

high

high

Setup and support difficulty

medium

high

Prism updates speed

high

high

No DNS setup

No additional CMS setup

No extra codes on the page

Easy site design/ layout changes

Clickio CDN

A/B test Prism vs Original version

Image compression

Smart ad layout rotation

 

Clickio Prism Mobile Integration Types

WP Plugin + Clickio CDN Integration for WordPress Sites

Description

For WordPress sites, activating Clickio CDN brings extra benefits:

  • Faster delivery of both mobile and desktop pages.
  • Prism vs Original A/B testing is always possible, irrespective of the publisher’s caching setup.
  • Enables advanced server-side advertising and layout optimization, further improving performance.

WP Plugin + Clickio CDN integration advantages

  • No need to install additional codes on the site.
  • Prism mobile and AMP pages remain completely under your control, WP plugin can be disabled at any time.
  • Prism does not depend on the layout of the site.
  • It provides high speed and fault tolerance due to the parallelization of the infrastructure (placing servers in different locations, content is sent from the server closest to the user).
  • Additional automatic content optimization with image compression (PNGs and JPEGs files are optimized for the mobile web through resizing and removing unnecessary metadata. This significantly improves the loading speed, while maintaining the quality of images. Prism uses the following image compression tools: jpegoptim for JPEGs and OptiPNG for PNGs).
  • A/B testing and intelligent management of cached data (individual caches are collected for certain groups of users).
  • No problems with updating static content.

WP Plugin + Clickio CDN integration requirements

  • Minimum earnings requirements*: $1,000 advertising revenue per month on the Prism channel (no aggregation between traffic types).
  • Minimum traffic requirements: 500,000 mobile monthly pageviews.
  • Publisher’s CMS: WordPress only.
  • DNS server requirements: changes to the DNS settings are needed.

(*)The amount can be changed subject to evaluation of the Clickio technical or commercial teams.

WP Plugin + Clickio CDN integration access privileges checklist

You should provide access to the Clickio team to: 

 

Clickio Prism Mobile Integration Types

Clickio CDN Integration for non-WordPress sites

Description

For non-WordPress sites, Clickio Prism is integrated through Clickio CDN. It automatically detects mobile users and directs them to the Prism version. The distributed infrastructure and geo-targeting ensure maximum speed and reliability.

Clickio CDN integration advantages

  • Works with any CMS.
  • No need to install additional codes on the site.
  • It provides high speed and fault tolerance due to the parallelization of the infrastructure (placing servers in different locations, content is sent from the server closest to the user).
  • Additional automatic content optimization with image compression (PNGs and JPEGs files are optimized for the mobile web through resizing and removing unnecessary metadata. This significantly improves the loading speed, while maintaining the quality of images. Prism uses the following image compression tools: jpegoptim for JPEGs and OptiPNG for PNGs).
  • A/B testing and intelligent management of cached data (individual caches are collected for certain groups of users).
  • No problems with updating static content.

Clickio CDN integration requirements

  • Minimum earnings requirements*$5,000 advertising revenue per month on the Prism channel (no aggregation between traffic types).
  • Minimum traffic requirements: 1,000,000 mobile monthly pageviews.
  • Publisher’s CMS: any or none.
  • DNS server requirements: changes to the DNS settings are needed.

(*)The amount can be changed subject to evaluation of the Clickio technical or commercial teams.

Clickio CDN integration access privileges checklist

You should provide access to the Clickio team to: 

 

Clickio Prism Mobile Transformation Process

Clickio Prism Mobile Transformation Process

Clickio Prism Mobile Transformation Process for WordPress Sites

Step 1: Prism Onboarding

1. Register in the Clickio platform here or with the link sent by your Clickio manager.

2. Provide all the necessary access privileges to the Clickio team:

3. E-sign Prism Publisher Agreement.

4. The base ad layout is discussed with your Clickio manager and approved by you. If any external advertising tags should be integrated into Prism, provide them along with the supporting information by filling in this form.

5. Provide your site logo. We recommend providing two types of logos for light and dark background. Supported logo formats for light background: SVG (color or dark) or PNG (color or dark, transparent background). Supported logo formats for dark background: SVG (light) or PNG (light, transparent background). The minimum size is 80x80px. Each file should not exceed 3MB. 

Step 2: Prism Transformation

6. Install, activate, and configure Prism WP plugin following these instructions. It will be done by the Clickio team if you have provided access to your WordPress admin. Prism is disabled by default, so nothing changes for your site users. 

7. The Clickio team prepares a transformed Prism Mobile version of your site within 1-4 weeks. If custom development work is needed, an additional timeline is given. 

8. Prism Mobile version is presented to you in a "staging" environment. You can discuss all the necessary changes with your Clickio manager.

Step 3: Prism Launch and Prism Trial Period (30 days)

9. After your final approval of the Prism Mobile version, the Clickio tech team will provide detailed instructions on how to set up your server, WP, DNS or it will be done under our responsibility in case you granted us all the access privileges, including your DNS hosting account.

10. Prism Mobile is launched on a portion of traffic (e.g. 50%), Prism Trial Period (30 days) is started.

11. New Prism Dashboard is activated in your Clickio account, where you can control the performance of Prism vs Original version.

12. Prism performance is optimized through constant smart ad layout rotation.

Step 4: Final Prism Mobile Activation

13. After 30 days the Prism Trial Period is terminated, Clickio Prism is switched to 100% of mobile traffic.

Step 5: Customer Support

14. Contact your personal Clickio account manager for any Prism related issue or request.

 

Clickio Prism Mobile Transformation Process

Clickio Prism Mobile Transformation Process for non-WordPress Sites

Step 1: Prism Onboarding

1. Register in the Clickio platform here or with the link sent by your Clickio manager.

2. Provide all the necessary access privileges to the Clickio team:

3. E-sign Prism Publisher Agreement.

4. The base ad layout is discussed with your Clickio manager and approved by you. If any external advertising tags should be integrated into Prism, provide them along with the supporting information by filling in this form.

5. Provide your site logo. We recommend providing two types of logos for light and dark background. Supported logo formats for light background: SVG (color or dark) or PNG (color or dark, transparent background). Supported logo formats for dark background: SVG (light) or PNG (light, transparent background). The minimum size is 80x80px. Each file should not exceed 3MB. 

Step 2: Prism Transformation

6. The Clickio team prepares a transformed Prism Mobile version of your site within 1-4 weeks. If custom development work is needed, an additional timeline is given. 

7. Prism Mobile version is presented to you in a "staging" environment. You can discuss all the necessary changes with your Clickio manager.

Step 3: Prism Launch and Prism Trial Period (30 days)

8. After your final approval of the Prism Mobile version, the Clickio tech team will provide detailed instructions on how to change DNS settings or it will be done under our responsibility in case you granted us access to your DNS hosting account.

9. Prism Mobile is launched on a portion of traffic (e.g. 50%), Prism Trial Period (30 days) is started.

10. New Prism Dashboard is activated in your Clickio account, where you can control the performance of Prism vs Original version.

11. Prism performance is optimized through constant smart ad layout rotation.

Step 4: Final Prism Mobile Activation

12. After 30 days the Prism Trial Period is terminated, Clickio Prism is switched to 100% of mobile traffic.

Step 5: Customer Support

13. Contact your personal Clickio account manager for any other Prism related issues or requests.

All structural changes to your site need to be integrated to Clickio Prism Mobile correctly, therefore you should always report any site layout changes to Clickio in advance in order to avoid disruptions.

 

Clickio Prism AMP Transformation Process

Clickio Prism AMP Transformation Process

Clickio Prism AMP Transformation Process for WordPress Sites

Step 1: Prism Onboarding

1. Register in the Clickio platform here or with the link sent by your Clickio manager.

2. Provide all the necessary access privileges to the Clickio team:

3. E-sign Prism Publisher Agreement.

4. The base ad layout is discussed with your Clickio manager and approved by you. If any external advertising tags should be integrated into Prism, provide them along with the supporting information by filling in this form.

Step 2: Prism AMP Transformation

5. Install, activate, and configure Prism WP plugin following these instructions. It will be done by the Clickio team if you have provided access to your WordPress admin. Prism AMP is disabled by default. 

6. The Clickio team prepares a Prism AMP version of your site within 1-4 weeks. If custom development work is needed, an additional timeline is given. 

7. Prism AMP version is presented to you. You can discuss all the necessary changes regarding look-and-feel and functionality with your Clickio manager.

Step 3: Prism AMP Activation

8. After your final approval of the Prism AMP version, the Clickio tech team will provide detailed instructions on how to activate Prism AMP.

9. Prism AMP is activated on your site. 

10. Clickio team monitors the AMP pages validation process in Google Search Console.

Step 4: Customer Support

11. Contact your personal Clickio account manager for any Prism AMP related issue or request.

 

Clickio Prism AMP Transformation Process

Clickio Prism AMP Transformation Process for non-WordPress Sites

Step 1: Prism Onboarding

1. Register in the Clickio platform here or with the link sent by your Clickio manager.

2. Provide all the necessary access privileges to the Clickio team:

3. E-sign Prism Publisher Agreement.

4. Create a separate subdomain for the AMP version. To do this, go to the web hosting control panel of your site and create the following DNS-record:

  • Type - CNAME;
  • Name - AMP;
  • Target - amp.clickiocdn.com.

Inform your Clickio manager when it is done.

5. The base ad layout is discussed with your Clickio manager and approved by you. If any external advertising tags should be integrated into Prism, provide them along with the supporting information by filling in this form.

Step 2: Prism AMP Transformation

6. The Clickio team prepares a Prism AMP version of your site within 1-4 weeks. If custom development work is needed, an additional timeline is given. 

7. Prism AMP version is presented to you. You can discuss all the necessary changes regarding look-and-feel and functionality with your Clickio manager.

Step 3: Prism AMP Activation

8. Place the following code in the <head></head> section on all article/post pages of your site (replacing amp.yourdomain.com with the actual AMP domain name):

9. Prism AMP is activated on your site. 

10. Clickio team monitors the AMP pages validation process in Google Search Console.

Step 4: Customer Support

11. Contact your personal Clickio account manager for any Prism AMP related issue or request.



Clickio CDN

Clickio CDN

Clickio CDN

What is Clickio CDN?

Clickio CDN is a geographically distributed content delivery network (CDN), that provides fast delivery of content to end-users. Currently, our servers are located in Europe, North America, and Russia.

The main benefits of activating Clickio CDN include:

  • Increased delivery speed for mobile and desktop traffic.
  • Clickio Prism works even faster with CDN (no extra requests needed).
  • Improved caching mechanisms for all pages and static elements.
  • Images optimization.
  • HTTP/2 support.

Clickio CDN Activation

Please do not activate Clickio CDN without receiving confirmation from your Clickio account manager, that Prism is ready to go live.

There are two ways to activate Clickio CDN:

  1. Clickio CDN Activation for Sites that Use Cloudflare CDN as a Proxy
  2. Clickio CDN Activation with CNAME Record Integration

Our technical specialists will analyze your site and advise you on the preferred integration.

 

 

 

Clickio CDN

Clickio CDN Activation for Sites that Use Cloudflare CDN as a Proxy

Clickio CDN should be activated only after receiving confirmation from your Clickio account manager, that Prism is ready to go live.

Please follow the steps below to activate Clickio CDN in your Cloudflare account.

Step 1

Create a new A type record pointing to the IP address of your server. This will allow Prism to get content directly from your origin server.

  • Log into your Cloudflare account.
  • Select your site and go into the DNS tab.
  • Click Add Record and add the following record:
    • Type - A;
    • Name - master;
    • IPv4 address - the IP address of your server;
    • Proxy status - DNS only (the cloud should be grey, as in the screenshot below).
  • Click Save.
  • Inform your Clickio manager after this is done.

Step 2

After you receive a confirmation from your Clickio manager that Prism is ready to go live, you can switch traffic to Clickio CDN.

After this step, 100% of your website’s traffic will go through Clickio CDN.

  • Log into your Cloudflare account.
  • Select your site and go into the DNS tab.
  • For all domains and subdomains that are switching to Prism, change existing CNAME records to wpcdn.clickiocdn.com
    • If there is no CNAME record for a domain or a subdomain, you need to delete the existing A record and create a new CNAME record instead.
  • Make sure that Proxy status is set to Proxied (the cloud is orange, as in the screenshot).
  • Click Save.

Example

Type

Name 

Target 

TTL

Proxy status

CNAME

domain.com

wpcdn.clickiocdn.com 

Auto

Proxied

CNAME

www

wpcdn.clickiocdn.com 

Auto

Proxied

CNAME

news

wpcdn.clickiocdn.com 

Auto

Proxied

CF-CDN.JPG

 

Clickio CDN

Clickio CDN Activation with CNAME Record Integration

Clickio CDN should be activated only after receiving confirmation from your Clickio account manager, that Prism is ready to go live.

If your site serves pages from your root domain (eg. domain.com, not www.domain.com), switching to Clickio CDN is possible only if your DNS management system supports the ability to create CNAME records for the root (main) domain (for example, this feature is available in Cloudflare DNS). Please contact your Clickio account manager if it’s not the case.

Please follow the steps below to activate Clickio CDN in your DNS provider account.

Step 1

Create a new A-type DNS record for master subdomain pointing to the IP address of your server. This will allow Prism to get content directly from your origin server.

  • DNS record type - A,
  • NameHost/Alias/Label* - master,
  • IPv4 address - the IP address of your server,
  • Proxy status (if this parameter is available) - DNS only (if using Cloudflare DNS, the cloud should be grey).

(*) The name of this parameter may differ in different DNS systems.

GoDaddy detailed instructions

Cloudflare DNS detailed instructions

Step 2

Create a new CNAME type DNS-record for _acme-challenge subdomain pointing to the IP address of your server. This will allow Prism to confirm an SSL certificate for your domain while working via Clickio CDN.

  • DNS record type - CNAME,
  • NameHost/Alias/Label* - _acme-challenge,
  • Value/Destination/Target/Point* to - the URL provided by Clickio manager,
  • Proxy status (if this parameter is available) - DNS only (if using Cloudflare DNS - the cloud should be grey).

(*) The name of this parameter may differ in different DNS systems.

GoDaddy detailed instructions

Cloudflare DNS detailed instructions

Step 3

Inform your Clickio manager that you have created the above CNAME records. Our technical specialists will issue the SSL certificate for the Prism version of your website.

Step 4 

After your final approval of the Prism version and having received confirmation from the Clickio manager, that Prism is ready to go live, you can switch traffic to Clickio CDN.

After this step, 100% of your website’s traffic will go through Clickio CDN. It will happen within 20-240 minutes depending on hosting settings.

Change existing CNAME-type DNS-records to point to wpcdn.clickiocdn.com for your main domain/subdomain:

  • If your site serves pages from www. subdomain, only www record should be changed.
  • If your site serves pages from your root domain (eg. domain.com, not www.domain.com), the root domain record should be changed.
  • If there is an A-type record for a domain or a subdomain that needs to be changed, first delete the existing one and then create a new CNAME record instead.

GoDaddy detailed instructions

Cloudflare DNS detailed instructions

 

Clickio CDN

How to switch from the current DNS provider to Cloudflare?

1. Go to https://www.cloudflare.com/ and click Sign Up to create an account.